Beautypreneur is a business accelerator program for existing small-scale women-led beauty enterprises. All the courses under this program have been designed by Dhriiti- The Courage Within in partnership with Godrej Good and Green.
Beauty and Wellness sector is one of the most adversely affected sectors during the pandemic. The customer footfall has drastically reduced in the parlours. While the revenues remained meagre, the expenses remained constant. Hence, a need has been felt
to support Beautypreneurs to diversify their business by utilising existing resources and skills in order to make some income.
This course is a series of videos that has been designed to help existing women entrepreneurs in finding a business idea to implementing one. In a simplistic yet effective way, the videos provide an illustrated explanation of the concepts of skills, resources,
market need, cost, selling price, revenue, profit, and customer retention.
On completion of the course, the participants will be equipped to identify and initiate additional business or revenue sources.
What you will learn
The members will learn:
Exploring and identifying skills and resources that can be utilised in running a business.
Finding out unfulfilled market needs in their locality.
Understanding applicability of business idea.
Calculating costs, selling price, revenue, and profit.
Strategies to increase and retain customers.
Internet Connection, Basic knowledge of computer usage